IPED Trademark Success Calculator
This Trademark Success Calculator is the result of 7 years of intensive research. It analyzes USPTO cases—especially those where initial likelihood of confusion findings were reversed—to predict your trademark's chances of success.
Fill in your basic information below. When you click "Start Questions," the basic info will hide and the questions will appear one at a time. Once you select an answer, the next question will display automatically.
E.g., "KODAK" for cameras (arbitrary) vs "SWEET" for candy (descriptive)
E.g., "NIKE" for sportswear vs "NATIONAL" for insurance services
E.g., "KOKA-KOLA" vs "COCA-COLA" vs "APPLE" vs "MICROSOFT"
E.g., "FLICKR" vs "FLICKER" vs "TIDE" vs "GAIN"
E.g., "KING" vs "MONARCH" vs "SUN" vs "MOON"
E.g., "CITY BANK" vs "CITIBANK"; "RED BULL" vs "TORO ROJO"
E.g., "PowerBOOK" vs "NoteBook"; "FOOTLOCKER" vs "FOOT SOLUTION"
E.g., "NETFLIX" vs "NETFLICKS"
E.g., Both for "clothing" vs different categories
E.g., Both for "transportation services" vs different purposes
E.g., Both sold in supermarkets vs one in pharmacies and another in car dealerships
E.g., Both targeting "young adults" vs different consumer segments
E.g., Everyday grocery items vs luxury watches
E.g., Candy bars at checkout vs high‑end electronics
E.g., Novelty items vs prescription medications
E.g., Decorative items vs health supplements
E.g., Fast food vs real estate
E.g., Vending machine vs custom-built computers
E.g., Over-the-counter meds vs prescription-only drugs
E.g., "PET TECH" vs "TECH FOR PETS" vs "HOME ESSENTIALS"
E.g., "LUNA" (Spanish for moon) vs "MOON"
E.g., "JORDAN" for basketball shoes vs "GENERIC BRAND" for athletic wear
E.g., "SMITH'S DELICATESSEN" vs "GOURMET DELI"
E.g., Multiple brands using similar marks in different industries vs no evidence of concurrent use
E.g., "LINCOLN" for a memorial service vs "SMITH" for hardware