What is the LOCA Report?

An in-depth, data-driven assessment that rigorously “stress tests” your mark against existing registrations. It’s not a basic search—it’s a comprehensive evaluation grounded in real-world legal precedents and marketplace reality.

Why is it so powerful?

The USPTO process is designed to flag conflicts. LOCA is designed to resolve them. It captures the nuances the initial review misses and puts examiner-ready evidence and legal bases on the record—so reversal becomes not just possible, but practical.

Uncovers Your Trademark’s True Strength

LOCA integrates market position, channels, pricing, and real buyer behavior. Example: a higher-priced wine using direct sales was distinguished from a lower-priced wholesale brand—even with similar names.

Provides Data-Backed Confidence

Drawing from 600+ TTAB reversals, our AI-assisted workflow asks ~150 targeted questions to produce a highly accurate success probability—often 80–90%—before drafting begins. You’ll know where you stand.

Builds a Winning Argument

LOCA is the blueprint for your response—mapping arguments to relevant precedent (e.g., “Players,” “King’s Ransom,” and principles echoed in Booking.com) so examiners have a clean, defensible path to approval.