Responding to Trademark Confusion
by Roland S. Dorotheo
"Responding to Trademark Confusion" is an indispensable resource for legal professionals, business owners, and brand managers navigating the complex world of trademark protection.
Drawing from his extensive experience in intellectual property law, Roland S. Dorotheo offers readers an insider's perspective on trademark confusion and how to overcome it. This book is not just a guide—it’s a strategic roadmap through one of the most critical hurdles in trademark registration: the USPTO's confusion refusal.
Key topics include:
- The spectrum of distinctiveness
- The 13 DuPont factors in plain English
- Office Action response strategies
- Trademark Success Calculator™ insights
- Persuasive legal writing and argument tips
Whether you're a seasoned trademark attorney or a startup founder protecting your first brand, this book will equip you with the knowledge, language, and tactics to succeed.